Metaverse and Web 3.0 or, Why is the World Going Crazy and What Should Marketers Do About It

Source: e-marketer
Source: Europeangaming

What is the Metaverse?

What is Web 3.0?

Source: Whiteboard Crypto
  • No intermediaries — There are no third parties that “help” you exchange data with other users. You will not need a Twitter account to make a tweet. You will simply go to and make a tweet, just like that.
  • No Data Theft — If data is stored on a single, centralized server (most commonly in the Cloud), data thefts and breaches become inevitable. However, it’s extremely hard to steal data that is stored on a million servers at once.
  • No Third-party Authorization — You won’t need anyone’s permission to access your data like you do today. This will dramatically improve the privacy and security of personal data.

Metaverse Marketing Principles

NFTs (non-fungible tokens)

The ‘CryptoPunks’ are among the most popular NFT art collections. Source: codeless

Metaverse Games

A small chunk of The Sandbox’s digital land

Social Media

Building Relationships and Communities

  1. Advertising isn’t the greatest of channels. The blockchain community — both companies and individuals — encourage DIY research and ads with their intrusive nature don’t flow well with this idea.
  2. Community is an essential aspect of any blockchain project. I want to make it clear. Community is the number one thing that people pay attention to when evaluating blockchain projects. If there isn’t an active and responsive community behind your project, you’re history.

Who Will Be Affected by Metaverse Marketing?

Final Thoughts



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Rasa Petuch

Rasa Petuch

Marketing professional. A curious explorer and passionate advocate for the world of Web3, NFTs, DAOs, and Play-to-Earn Gaming.